Sales Activation & Revenue Assurance Manager

Palmyra, PA

Full Time

Experienced

Seltzer’s Smokehouse Meats, home to the best Lebanon Bologna in the world

For over 120 years, Seltzer’s has had the reputation of being the very best in our industry. With a renewed vision from our next generation CEO, the iconic Seltzer’s brand is working toward national expansion through innovation, creativity, and forward thinking. We believe in a “people first” culture where respect and quality are never sacrificed for profit.

With our world-class standards of quality and performance, combined with a fun, safe, and inclusive environment, it’s no wonder many of our team members have been a part of the Seltzer’s family for 20, 30, and even 40 years. Come join us!

Sales Activation & Revenue Assurance Manager

Seltzer’s Smokehouse is looking for a highly skilled Sales Activation & Revenue Assurance Manager who is ready to join us as we head into a new chapter in our amazing story. With a renewed vision from our next generation CEO, the iconic Seltzer’s brand is preparing for national expansion through innovation, creativity, and forward thinking.

Role: Reporting to VP of Finance, the Sales Activation & Revenue Assurance Manager plays a dual role in driving sales growth while safeguarding profitability. This position bridges the gap between market-facing activation initiatives and back-end revenue assurance processes. The ideal candidate will excel in executing promotional strategies, ensuring flawless in-store activation, and validating that revenue and margin goals are achieved by identifying and resolving operational or financial gaps.

Responsibilities:

Sales Activation (Front-End, Market-Facing)

Develop and execute promotional calendars and retail campaigns to maximize product visibility and sales.
Oversee in-store execution, merchandising standards, and brand presence in retail and distribution channels.
Support customer sell-in and sell-through initiatives in partnership with the sales team.
Revise and maintain smart documents (e.g., annual playbooks) to guide activation efforts.
Analyze campaign and execution performance, identifying successes and opportunities for improvement.
Manage sales activation budgets and reporting processes.
Coordinate cross-functional efforts between sales and other departments to ensure seamless execution.

Revenue Assurance & Output Integrity (Back-End, Financial & Operational)

Validate execution of pricing changes, trade agreements, and promotional commitments in portals, invoices, and field operations.
Reconcile planned vs. actual performance on sales, promotions, and revenue targets.
Track compliance with trade terms and promotional agreements.
Identify revenue and margin leakage, investigating root causes and recommending corrective actions.
Develop dashboards and visual reports to track variances between targets and actuals.
Provide weekly variance summaries and ensure accuracy of business intelligence data.
Flag and follow up on unexecuted price adjustments or incomplete execution steps.

Overlapping Responsibilities

Track promotional compliance, ensuring agreed-upon discounts, displays, and merchandising commitments are honored.
Measure ROI of trade promotions, comparing planned lift to actual performance.
Provide insights and gap analyses to inform future trade marketing and sales activation strategies.

Qualifications

Bachelor’s degree in Business, Marketing, Finance, or related field (or equivalent experience).
5+ years’ experience in sales activation, trade marketing, revenue assurance, or related functions.
Strong analytical and problem-solving skills with experience reconciling planned vs. actual results.
Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau).
Proven ability to manage budgets and report on performance metrics.
Excellent communication skills with the ability to collaborate across departments.
Detail-oriented with strong organizational skills and the ability to manage multiple priorities.

Compensation- We provide an amazing benefit package that include medical, dental, vision and a lot of other benefits.

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Do you have at least 5 years of experience in sales activation, trade marketing, or revenue assurance?*

Have you managed promotional budgets and reported on ROI for sales or marketing campaigns?*

Do you have experience reconciling planned vs. actual results for sales, promotions, or revenue targets?*

Have you worked in retail, distribution, or consumer packaged goods environments?*

Which business intelligence or reporting tools have you used? (Indicate all that apply: Power BI, Tableau, Advanced Excel, Other - please specify)*

Have you ensured compliance with trade agreements, pricing changes, and promotional commitments in a past role?*

This role requires both analytical skills and hands-on execution oversight. Which area do you prefer, and are you equally comfortable in both?*

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